Privacy Policy
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Introduction
Data Protection Officer
Definitions
Personal data
“Personal data” refers to any information relating to an identified or identifiable natural person. An identifiable natural person can be identified, directly or indirectly, through identifiers such as a name, an identification number, location data, an online identifier, or factors specific to their physical, physiological, genetic, mental, economic, cultural, or social identity.
Technical Processing
“Technical data” includes information that cannot be directly linked to your identity, such as browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions, and browsing and search activities.
Processing
“Processing” encompasses any operation or set of operations performed on data, including collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment or combination, restriction, erasure, or destruction.
Collection and Processing of Personal Data
The methods and extent of how we collect and process your personal and non-personal data, or other information, depend on your interaction with us, our technologies, and services:
For Visitors of VarcasMedia Websites
When you visit VarcasMedia websites, we log the following data to enhance website usability, security, and server stability:
- IP address of your device
- Date and time of your visit
- Browser and operating system details
- Referrer URL
This information is stored in log files and automatically deleted after a certain period.
Cookies
We use cookies to improve the functionality of our website. Cookies do not contain viruses or malware. While they may store device-specific data, they do not identify you personally unless you provide such information.
Social Plugins and Analytics Tools
Our website may include social media plugins and analytics tools from third parties for interaction and website optimization purposes.
For Publishers or Advertisers
Registration and Participation
To access our technologies and services, publishers and advertisers must register on our network. In addition to data collected from visitors, we gather:
- Personal data provided during registration (e.g., name, country, email address)
- Further data voluntarily provided during participation (e.g., phone number, postal address)
Cookies and Analytical Tools
We utilize cookies, including strictly necessary ones, on publishers’ and advertisers’ account pages to ensure proper website functioning and for analytics using tools like Google Analytics.
VarcasMedia Extension for Publishers
The VarcasMedia Extension enables publishers to manage their accounts and generate deeplinks. It can be downloaded from various browser stores, and data handling aligns with the policies of those stores (e.g., Chrome Web Store).
Integration with Google Ads for Publishers
This tool facilitates traffic buying from Google Ads to advertisers’ websites. Data processing follows Google’s Privacy Policy for integration details.
Use of Tracking URLs for Publishers
Tracking URLs monitor user activity within affiliate programs without collecting personal data unless explicitly stated.
Payment Processing and Onboarding Tools for Advertisers
Stripe handles payment processing, while Userflow assists with advertiser onboarding, utilizing necessary personal data for these processes.
For Publisher and Advertiser Users
Use of Tracking URLs
Tracking URLs monitor user activity within affiliate programs to optimize advertising strategies without collecting personal data unless explicitly consented.
Cookies and Behavioral Targeting
We use cookies for conversion tracking and ensure transparency regarding their use for behavioral targeting by publishers.